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But the drive to own is waning, she continues, as Generation Y, who have grown up sharing digital files online, move society from a "culture of me" to a "culture of we."
Botsman points to four key drivers that are causing a shift from hyper consumption to collaborative consumption: A renewed belief in the importance of community; a torrent of peer to peer social networks and real time technologies; unresolved environmental concerns; and a global recession that has fundamentally shocked consumer behaviours.
Still, not everyone feels comfortable sharing, especially with strangers. Dubois says trust, or lack thereof, is the biggest holdback. That's why Share Shed will invite users to rate one cheap replica ugg boots from china
another and provide online feedback, so potential lenders will be better able to judge whether their possessions will be respected cheap ugg boots size 3
and returned. Share Shed will also exist within pocket communities, such as the Capilano campus, Lynn Valley or Ambleside, so that neighbours are sharing and building trust among themselves.
The North Shore is already home to a number of organizations driven by sharing. Zen Launchpad in Lower Lonsdale offers co working space where entrepreneurs can rent "hot desks" for a specified number of days per week. Carsharing services such as Car2Go, Modo the Car Co ugg boots cheap but real
op and Zipcar all have vehicles available for use on this side of the Burrard Inlet. And last summer saw the launch of the North Shore Electric Bikeway, an electric bike share company.
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